I.The world has too much software, and too little soul.
We've spent the last decade making things that scale. We'd like to spend the next one making things that mean something. Tools that respect the people who use them. Products that don't grasp at attention but earn it. Work made by people who want to be proud of what they leave behind.
II.A workshop with several rooms.
Scarsian isn't a holding company. In one room we write software. In another we make consumer apps. In a third we help other founders tell their stories well. In a fourth we sit with companies and ask harder questions. The rooms are different; the standard is the same.
III.We measure by what people feel.
Revenue follows. Awards follow. Headlines follow. What we want to chase is the quiet sentence someone says in their head after using our work — “this was made by someone who cared.” That's the only metric we trust.